IGNITE

Project role: Logo, Brand Identity, Product Design, Video Editing

Ignite is the rebranded identity for the long-running Friday Night Drift event held at Lanier Raceway and hosted by Caffeine and Octane. Known for attracting local drivers and enthusiasts, the event offers a space for grassroots drifting and community gathering in the greater Atlanta area. The rebrand to Ignite was created to give the event a more modern, cohesive, and professional identity while maintaining its accessibility and community-driven nature.